Motivation. It can be a little strange publishing income reports for all the world to see (including family, friends and even rival online creators). These income reports are not published to brag. Instead they are meant to be helpful and to show readers, followers and fellow bloggers that it truly IS possible to make a good income online with a small blog, hard work and persistence.
Transparency. When you’re looking for an online creator for inspiration and guidance, it’s important to understand that this creator has actually been able to accomplish goals similar to your own.
In this case, I’m trying to show bloggers what is possible, in terms of earnings, for a website that is newly accepted to Mediavine in 2022 and had just over the minimum amount of sessions required.
Yes, there are certainly bloggers who have been with Mediavine for years and earn more money than I did with my single site. But at least you know that my earnings data is (1) real and (2) current.
Remember, RPMs have changed significantly over time, and a report from a blogger in 2017 (who was accepted with the half the current required sessions, given the changes Mediavine announced last year), is probably not indicative of your earning potential today.
Scalability. I am hoping to build several more sites that are at least partially monetized by Mediavine, so it is useful for me to lay out the data, along with my thoughts/feelings at the time (so that I can accurately reflect on the mistakes and successes I experience with my additional sites).
$1,033.58 is a great first month! My traffic actually dipped a bit this month, but the higher RPM compensated for that. I think going forward, there is definitely potential to reach $2K-$3K per month, just by adding some articles that I already have lined up for the next 6 months.
My data confirms what I already suspected (Mediavine offers far higher RPMs than AdSense or most other networks). For my first full month, my session RPM was $23.98. It has continued to climb as my ads have stabilized and is hovering around $30 RPM ($30 for every 1000 sessions).
This means that simply by getting my site accepted into the Mediavine network (and running their ads), I am earning 15x-120x more per month (from the exact same content)!
This income was truly passive. All income is not created equal. In the case of display ads, most of the income is going to be passive since you will constantly be paid for your site’s traffic. Yes, for some websites you will need to keep posting to maintain this momentum, but as my site traffic is almost exclusively powered by SEO and evergreen content, this is not a major consideration.
I added 10 new blog posts in April (most of which are just beginning to index), but as my other posts climb in search engine rankings over time, my income would likely stay the same (or even grow) just by letting the site “age” in Google.
Increase monthly income. Long term, my goal is to get this income stream to $3,000+ per month. In the next six months, I think reaching $2,000 is possible. This will largely depend on how aggressively I add new content over the next 2-3 months and how deliberate of an effort that I make to further improve my backlink profile (through guest posts or manual outreach).
Maintain RPM. My RPM for this past month was $29.20. plan to improve this by making some general site adjustments per Mediavine’s suggestions, however $30 is fairly high for my niche/traffic distribution. So, while I’d love to move toward $35-$40 RPM over time, my main focus is keeping the RPM at a consistent level.